All4Labels Global Packaging Group and ACTEGA are strengthening their partnership for the further market development and distribution of an innovative direct printing “no-label look” technology Signite, which supports sustainability goals by eliminating printing substrates and reducing CO2 emissions.

The collaboration started in December 2023, with the signing of the 10-year agreement that appointed All4Labels as the exclusive partner for ACTEGA’s Signite technology in the European market. In the last 10 months, cross-functional teams of both companies have been working together to scale up and optimize the production process, making the solution available for commercialization to brand owners in Europe. The “no-label look” solution opens major new opportunities, especially in Wine & Spirits, Personal & Homecare, Beer & Beverages, and Food segments – importantly, including products that do not currently use labels. Brand owners now have the option to convert their packaging into an attractively designed solution with improved design flexibility, and lower environmental impact.

Today another important milestone has been reached: the two companies have agreed upon an extension of the agreement to include the Central and South America region, where All4Labels will exclusively commercialize the disruptive sustainable Signite decoration technology to the market, within its STAR Portfolio under the name of STARDIRECT.

Guido Iannone, All4Labels CSO and president for Mexico, South Africa, and China, says, “The tangible success of the first months of collaboration and trials, led us to desire to extend our partnership with ACTEGA and invest further in this ambitious project. We have started with a first pilot-site in Leeds (UK), and we are now expanding its production across multiple sites throughout Europe and South America. At All4Labels, we believe in sustainability-driven projects that represent the future of the packaging industry, and we are side-by-side with our customers to convert their packaging with sustainability and circularity in mind.”

Thorsten Kröller, president of Division ACTEGA, comments, “ACTEGA has a longstanding commitment to development and commercialisation of transformative technologies that can enhance the sustainability of the packaging industry without compromising brand values. We have been delighted with All4Labels commitment to sustainability, which we share and their investment in bringing the Signite® technology to the next level. With this extended agreement we look forward to bringing the positive impact of our sustainable technology to a wider level and being able to further support brand owners on local and global scale.”